Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.
Cover Letter Examples for Sales, Marketing, and Public Relations Jobs
While cover letters can seem like a daunting piece of the job application puzzle, they are essential if you’re serious about landing an interview. To help make the writing process easier, take a look at our sales representative cover letter example as well as this list of dos and don’ts.
- Do get in a good mindset before you start writing. Imagine your prospective employer already considers you a strong applicant. A confident mentality will help you craft a quality letter.
- Don’t use excessive formality. Your wording should be professional, but too much formal phrasing might come across as less than genuine.
- Do highlight your skillset. It can be especially helpful to focus on relevant skills you possess if your sales-related work history alone might not be directly convincing.
- Don’t limit your own value. Even though writing about yourself can feel a bit boastful, be careful not to downplay your worthiness as a candidate.
Sales Representative Advice
Sales representative jobs are in high demand. If you’re interested in a position as a sales representative, the right cover letter can make all the difference. That why we’ve created these cover letter examples. They’re specifically designed for sales representative positions. Choose from multiple template options and designs, and use the cover letter examples below to create your own job-winning cover letter in just minutes.
Cover Letter Tips for Sales Representative
When you are trying to find jobs as a Sales Representative, you need to be prepared to employ the tools of a modern job search. Here are five tips to get you started:
1. Be persistent. Even in regions with good job growth, getting hired can be a process. If you consistently follow up on leads and contribute to your hunt daily, you will find your new job much more quickly.
2. Take initiative in your search. Online tools and professional services can boost your success rate substantially, but you should never passively wait for them to do the work for you. Always push yourself to check more resources.
3. Take advantage of online marketing. Linkedin, Facebook and Twitter are amazing tools. You can use them to search for jobs, but they can also pair your name to professional topics and keywords, making you more noticeable and desirable to prospective employers.
4. Make a general game plan. It is important to have an idea of what markets you want to penetrate and how you want to approach the search. You should never limit yourself to a single avenue of job hunting, but building a search routing around your strengths will help stave off burnout when the hunt goes long.
5. Never stop networking. This is the ultimate key to finding your next job. Talk to everyone you can about the work that impassions you. Let the fire burn, and employers will find you.
Sales Representative Job Seeking Tips
When you are putting so much work into finding employers, you never want to impair your chances with a weak cover letter. A few simple tips can make a night and day difference when you apply for jobs as a Sales Representative.
1. Avoid dense regions of text. Employers see more cover letters than they would like. Big blocks of text feel like a lot of work to read, so busy managers will often skim or skip these sections. If you have a lot of valuable things to say, consider making a succinct bulleted list instead. The presentation change will make a huge difference.
2. Stay modern. A large part of the modern workforce has been in their field for decades. If you fit into this category, avoid listing jobs that you held more than 15 years ago. Notable exceptions are if the job highlights a rare transferrable skill or was just so impressive you can’t possibly leave it.
3. Be specific. A cover letter is full of summaries. Always consider listing exact examples of how you have found success in your past employment or education.
4. Stay on topic. Your hobbies may highlight your passion, but unless they directly apply to the job you are seeking, they have no place in a cover letter.
5. Put your name on your paper. More specifically, make sure that your contact information appears at the top of the cover letter in an easy-to-read format. Phone numbers and email addresses are absolutely necessary.